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Cosmetics
makers say men are a fast growing
market segment
Cosmetics, apparently,
are not just a woman's obsession anymore.
Sales of skin creams and other such
products to men rose about 18 percent
in 2004, an industry report says.
That's compared to a six percent increase
among women. All total, men account
for about $52 million of the $2 billion
annual cosmetics sales. While that
is still a tiny amount of the whole
pie, men are coming to the market
faster than ever, experts say.
Original news summary:
(http://www.northjersey.com)
- Fucci swears by the high-end
department store brand, Clinique,
which in 1976 became the first
cosmetics company to offer a men's
grooming line.
- U.S. sales of men's skin care
products accounted for $52 million
of a $2 billion total in 2003,
according to Shiseido, a Japanese
company that employs 200 at its
New Jersey facilities.
- In the first half of 2004, men's
skin care sales grew 18 percent,
compared with 6 percent for women.
- Even the macho stalwart Old
Spice got into the act last year
by copying a trend familiar to
women, selling its Red Zone line
of body washes, sprays and deodorants
with matching scents.
- "There are still those guys
who send their girlfriend into
the department store, but they're
using the products," said Nancy
DiGaimo, assistant editor of Cosmetic
World, a New York-based trade
magazine.
- DiSciascio said he thinks cosmetics
and beauty care companies should
appeal to men by telling them
the products will improve their
shave.
Article courtesy
of news target http://www.newstarget.com |
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2.
It's Just Good Spousekeeping |
Why women feel
compelled to clean, polish and moisturize
their mates.
It's often said that behind
every great man there's a great woman. What
they don't tell you is that she's there
because she's either shaving her partner's
back, popping his hard-to-reach zits or
exfoliating the dead skin off his sunburn.
Such is the unsavoury but
almost universal behaviour of the fairer
sex behind closed doors. Just as primates
are predisposed to grooming their mates,
women feel inexplicably compelled to clean,
polish and moisturize our men until their
testosterone turns a pale shade of pink.
Ask any guy and he'll admit
- perhaps a tad reluctantly - that at least
one female in his life has prodded him with
tweezers, tugged at a stray eyebrow hair
or attacked a pimple on his back as if it
were threatening the state of democracy.
Some might call it obsessive.
We prefer to call it good
spousekeeping.
To be clear, the goal isn't
to turn men into women with these cosmetic
rituals. Who then would kill spiders and
open jars?
We simply want a guy with
the body of Brad Pitt, the grooming of Prince
William, the hairlessness of a dolphin,
two separate eyebrows and the willingness
to buy us tampons on the way home from work.
Really, is that too much
to ask?
Because men don't come
with warranties, their significant others
can't return them to the manufacturer -
namely, mommy dearest - when something malfunctions.
So it's imperative to perform regular maintenance,
which entails everything from monitoring
his cholesterol to overseeing his skincare
habits and preventing the unholy union of
socks with sandals.
Writing in the new issue
of T: The New York Times Style Magazine,
S.S. Fair issues a clarion call to women
who want to further this curious practice.
"It's time we divert those
queer eyes from our straight guys and take
over decorating and renovating the opposite
sex ourselves. It's time for us to rescue
the clueless hetero man from being bossed
around by anyone but us."
To our credit, we somehow
manage to control our compulsive grooming
urges at the beginning of a relationship.
Much the same way guys control urges to
clean the bathroom - their entire lives.
But as a comfort level
builds and the bathroom door is less likely
to stay closed, a female's desire to bust
out the hair clippers and channel Edward
Scissorhands becomes too overpowering to
ignore.
Of course, straight men
would sooner watch a Highway to Heaven marathon
with Richard Simmons than submit to the
whims of a wannabe spousekeeper. But upon
realizing that a woman brandishing tweezers,
antiseptic and a safety pin is likely the
closest they'll ever get to S & M, most
surrender.
Just days ago, a co-worker
confessed her husband gamely indulges her
need to pluck the wiry black hairs from
his neck.
Another revealed a profound
sadness that her talon-like nails bar her
from attending to her boyfriend's back blemishes.
(If he ever needs a tracheotomy, however,
she's totally prepared.)
A third woman sheepishly
chimed in, exposing her secret penchant
for peeling the dead skin off her hubby's
arms and shoulders.
Not surprisingly, this
type of gritty discourse is lacking around
the water cooler, thus leading every man
to believe he's alone in being treated like
a science project in the bathroom. Each
feels that if anyone were to discover why
his nose hairs no longer runneth over, Maxim
would suspend his subscription and he'd
be denied entry at Hooters.
Today, we break the code
of silence and recognize those who have
suffered physical indignities in the name
of female neuroticism. Men, believe it when
we say you are not alone.
Just follow the trail of
pink testosterone.
The stories of Misty Harris
can be found in such high-profile publications
as the National Post, the Chicago Sun-Times,
Flare magazine, the Montreal Gazette, the
Ottawa Citizen, the Vancouver Sun and the
Edmonton Journal, among others. Misty lives
in Edmonton, where she is currently plotting
how to finance her next Chanel handbag.
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3.
Cosmetics not just for women anymore;
international market for men's products
growing every year |
More and more men across
the world are using cosmetics these days,
and they're apparently not embarrassed to
admit it, new reports conclude. New skin
care brands such as Biotherm Hommes and
Clarins Mens have had good care brands such
as Biotherm Hommes and Clarins Mens have
had good success with their products intended
for men, and a recent industry poll showed
that 77 percent of men agreed that coloring
hair is a "masculine" thing to do..'
Original news summary:
(http://www.thecosmeticsite.com/1230177.html)
- Men are increasingly seeking cosmetics
and coloring their hair...
- Men are increasingly seeking cosmetics,
according to a report featured by the
Daily Star.
- The trend was said to begin a few
years ago but it recently began to increase
as a growing number of cosmetics and
skin care brands introduced lines for
men.
- One beauty expert said male customers
are more regularly looking for manicure
and pedicure sessions.
- The international market for male
cosmetics grows larger every year -
whereas in the beginning it only encompassed
hygiene products.
- Brands such as Biotherm Hommes and
Clarins Men continue to expand their
product lines to meet the increasing
demand.
- In a related story, a new hair color
survey revealed more men color their
gray A recently-released Just For Men
survey, conducted on behalf of Combe
Incorporated, found that most men are
not afraid of others knowing they color
their gray hair.
- The report, as featured by PR Newswire,
was a national Internet survey conducted
by Target Research Group and Decision
Analysts that asked 225 men ages 18
to 64 if they would be embarrassed if
others knew they colored their hair;
and if they thought coloring their gray
hair was a "femine" thing to do.
- Of the respondents, 43 percent said
that they would not be embarrassed if
others knew they colored their hair
and more than three quarters (77 percent)
of respondents agreed that coloring
their hair is a masculine thing to do.
care brands such as Biotherm
Hommes and Clarins Mens have had good success
with their products intended for men, and
a recent industry poll showed that 77 percent
of men agreed that coloring hair is a "masculine"
thing to do.'
Article courtesy of news
target http://www.newstarget.com |
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4.
Men's cosmetics put a new face on
masculinity |
By DANIEL J. VARGAS
Copyright 2004 Houston Chronicle
Blake Smith is a modern
man, and in this manicure-pedicure, metrosexual
era he feels comfortable using eye gel to
reduce puffiness and dark circles, and a
face scrub to exfoliate dead skin cells,
as part of his morning regimen. Occasionally
the pop singer, who was raised in Houston,
dabs a little concealer to hide blemishes
and pats some anti-shine powder on his face
when he's preparing for a live performance.
See rest of the article
at……
http://www.chron.com/cs/CDA/ssistory.mpl/features/2651682 |
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Courtesy
of askmen.com, the worlds largest portal
for men.
For all your dating,
sex, divorce, relationship questions we
highly recommend visiting the largest portal
for men. You can find all this information
at…
www.askmen.com.
Mayo Clinic Health Information's
award-winning consumer Web site offers health
information, and self-improvement and disease
management tools. MayoClinic.com's medical
experts and editorial professionals bring
you access to the knowledge and experience
of Mayo Clinic for all of your consumer
health information needs, from cancer, diabetes
and heart disease to nutrition, exercise
and pregnancy.
The Mayo clinic has several
articles on skin care, sunscreens, skin
cancer. Use these search words and find
their current articles. The Mayo clinic
changes their articles so go back every
so often to see any new articles.
See their site www.mayoclinic.com
Email us at info@menslooks.com
with any comments or suggestions for Future
articles.
Disclaimer:
The men's skin care and other advice on
this web site are also intended for education
and entertainment only. It does not replace
the advice of a physician/specialist. Seek
the advice of a physician/specialist if
your skin condition warrants medical attention.
Menslooks does not have control nor warrant
content and information found on other sites
it may suggest or link to. The findings
and opinion of authors expressed herein
are those of the author and do not state
or reflect those of menslooks.com
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Guys, we need to
start caring about our looks, skin care
and overall presentation!
There are great on line
sites providing solid advice on relationships,
divorce and dating, - judging by the number
of monthly hits on these sites, we really
need help!!! That said, it’s only
part of the picture – part of feeling
good about yourself is feeling confident
about how you look. We need to develop an
overall healthy approach to our lives.
Menslooks.com encourages men to take care
of their skin and their looks. Women have
known all along, that taking care of your
skin can make you look younger and feel
great. With today’s men’s skin
care, cosmetic lines and cosmetic options,
how you choose to take care of your skin
and your looks has never been easier. We
have found that the most consistent advice
in the industry is to protect your self
from sun damage. Men’s skin care and
cosmetics is a rapidly growing industry
as men have more courage and knowledge about
skin protection and enhancement. Men’s
skin care and cosmetic manufacturers have
introduced products created specifically
for men. At the same time, every manufacturer
of leading women’s cosmetic lines
has developed a men’s line, using
years of research and experience. Hair care
for men, after shave and fragrances have
all developed at a ferocious pace in the
past few years. Cosmetic procedures, both
surgical and non surgical, are available
for men and growth in this area has been
exponential.
General lifestyle changes
are also very important for maintaining
a youthful look and sex appeal: a focus
on exercise, diet, avoiding cigarettes and
reducing stress are some of the positive
ways to achieve this. Our world has become
very demanding, it’s important to
keep our vitality, positive outlook, feel
good about ourselves and the way that the
rest of the world sees us. We trust you
will find this site helpful, not only for
those who want to remain competitive and
stay on top of fashion and pop culture trends,,
but also for those who are looking to recapture
their more youthful looks once again.
We’ll show you how
and where to purchase men’s skin care
products, cosmetics and fragrances. The
site will feature articles from some of
the most influential sites on men’s
health, fitness and advice relating to men’s
looks. We also ask men to consider the effects
of over exposure to the sun on their children,
to help them develop good sun protection
habits at an early age.
Life today, has us taking
stock of how we look. Recently a survey
in Europe of teen age school boys reported
that over 70% were not happy with their
looks. While this is unfortunate in some
respects, it does indicate that the shift
of males paying attention to how they look,
has occurred. Our competitive work force
demands us to remain young and be change
agents. With so many divorces, many men
reenter the dating scene in their 40’s
and 50’s, (and things are a bit different
from the last time they dated)! The line:
“Men age like good wine” doesn’t
cut it any more. We think the ad for L’Oreal’s
new men’s skin care line, Expertise
sums it up perfectly: “You think lines
add character, she thinks lines add years.
L’Oreal, because you’re worth
it.” Well, aren’t you?
We’ve noticed an
increase in services catering to men’s
health and looks: Magazines, Spas for men
and even Barbershops are now offering specialized
services and products.
We will be coordinating
national events to promote men’s cosmetics,
fragrances, travel, spas and image building.
Now is the time to start
looking as good as you feel…..
Editor
Michael j hollis |
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49 AND HOLDING!!!!
By the time I was closing
in on 50, I started to notice quite a few
things changing, and they weren’t
for the better! It was slow at first, but
telling signs started to surface one by
one.
My clothes just didn’t
seem to feel as comfortable, despite the
fact I was obsessed with running and walking
anywhere and everywhere. The scale lied
and said, “Hey, you’re looking
pretty good for your age, but the reflection
in the store windows didn’t lie. Who
was that middle aged, rather “rounded
looking individual – certainly, it
could not be me! I have to admit, though,
that despite my shock and horror, I was
still able to out eat my teen age sons!
Now what is THAT all about?!( I have to
admit I have a sweet tooth - deserts are
to be enjoyed,right?
The next trauma came when
our main shareholder where I was working
at the time made the innocent (right!) comment;
“This project is turning Sean Grey”.
Later that month, things got even worse!
During a fishing trip, I was advised by
a contemporary that I should wear a hat
to keep my thinning scalp from burning.
What thinning hair, had my hair stylist
kept something from me? Oh, the shame!
The ladies at the office
were very helpful, giving me advice on how
to look a bit trendier with my clothes if
I was going to play the nights!!! ( I still
don’t understand what was wrong with
that blue shirt – it was one of my
favourites!
Hmm, well if nothing else,
I was certainly getting a lot more respect
from the younger generation of females;
they readily addressed me as “Sir”.
If anything is a reality check, that is!
Cruising the bars was not
my scene, nor was it working – took
me a while to realize that the attractive
brunette sitting at the bar at 2 am with
her umpteenth cocktail was not likely to
be my “one and only”!! It was
also quite evident to me that hangovers
were not something brag about (or live through)
at this age!
Even my car was looking
tired - an inheritance from the last big
break up.
One night, we were all
talking about our favorite subject: “women”,
when the topic of online dating came up.
“Do you mean you could just specify
the age, city, height, hair color personality,
lifestyles and search for your true love?
Well, that was all I needed to put the late
night bars behind me. Online I went; there
were several recommended sites to choose
from.
I had to fill in my profile,
not a problem for this part time racing
driver, astronaut and now retired top tennis
pro (yah, right!). Hmm - now to age. I am
sure I can drop a few years with a stroke
of the keyboard - everyone says I look younger
than my age. I am told that most people
keep their real age to them selves. The
site says pictures will more than double
your hits and responses and it is true!
So, I ask my son to take
a few pictures. Well, after repeated complaints
against the lighting, his poor timing and
his inability to capture my “youthful”
image, I realize the mirror is the biggest
liar of them all. I was shocked by the bland
hair color, the fuller face, dark circles,
the middle aged, suburban hair cut - not
to mention that and I am heavier than I
ever realized. That can’t be me! “Wow,
I really DO look my age, or older”,
I could hear my self say. We gradually get
used to seeing ourselves and living in the
denial that we “don’t look so
bad “for our age, ignoring the effects
that over exposure to the sun, aging, stress
and life style has had on our appearance.
Thanks to the beauty digital photography,
I was finally presented with the truth.
GREAT!
I was not in a good place.
I do not want to look my age. Simple as
that!!!!
Reading the latest men’s
magazines, I sought sage advice and then
put my master plan into effect.
Need to drop a few pounds;
cut out deserts and bad carbs, watch the
processed foods,get more sleep, exercise
at least 4 -5 days a week, get a new hair
style and finally get the courage to ask
for augmentation to the color of my hair.
Off I went, to the men’s
clothes shop; now, even my boys borrow my
shirts - so I was obviously on the money
with my choices.
I decided to get a facial;
the last one was a gift certificate some
years back. My specialist was very informative
on all the crèmes, serums and cleansers,
especially helpful with recommendations
for my dark circles and crowsfeet.
You know, I started to
feel better; look better, I even spent some
money on the car.
Call it mid life crisis, I call it reality:
I do not want to look my age, so, I wanted
to do something about it. Judging from the
growth in men’s skin care and cosmetics,
it would appear that I am NOT alone!
Robert Marshall
Free lance writer
Toronto

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THE ARRIVAL OF MR. BINXS.
Fall was upon us once again.
Coming home at the end of the day, I always
felt like I was entering my own special
retreat. Living on one of the most beautiful
properties on the water, is so tranquil.
I was getting settled into a very comfortable
routine after raising my two boys and seeing
them leave home. Rituals could now be enjoyed
with privacy. Like many others, I had downsized
into a manageable place once the family
had left.
Time on the internet was
all mine. I could blast my stereo with music
I actually loved; no high fat snack foods
or sodas in the house; walking around in
the raw, workouts in briefs, a choice that
was all mine. My clothes, hair care and
skin care products were finally safe I could
entertain with all the freedom and indiscretion
my heart (or body) desired! Finally my place
looked great and should I say, neat and
organized.
Then, the call came; "Dad,
can I move back home for about 3-4 months
before I leave the country?" Well of
course, the answer was automatically yes
- it has been a while since he was home
and besides, it means that he still needs
me! In some respects, I really treasured
the opportunity to bond with my son once
more before he left the country, possibly
for good. I felt that the dynamics of living
under the same roof again would be somewhat
different than when I was a single parent,
trying to raise a family on my own. My boys
are both single, so fortunately, there was
no “baggage”. Well, so to speak
of, except for Mr. Binx, my son’s
one year old, ginger tabby. I have made
a conscious effort to not have any pets
at home since the dog left town a few years
ago along with my ex.
Once my son moved in, I
could recognized a distinct maturity level
since he left home four years ago- it was
quite a rewarding feeling, knowing that
could see that I had done a really good
job in raising him. I look back on my days
of "motivation", ( discipline
if you could call it) - sleepless nights,
waiting up till all hours, cooking, laundry,
housekeeping, school, Saturday soccer and
shall we say, dealing with their "friends"
and everything associated with that!
My 24 yr old son and I
(the quintessential baby boomer) have many
common interests. We now both have a bond
with Mr. Binxs, love to play loud music,
like the internet, TV, food, like to wear
stylish clothes, and our taste in magazines
is very similar – the only difference
is the issue of smoking – DON’T
get me started on that one! You would think
that this generation would have learned
a thing or two!
I knew things had truly
changed, when my son offered to cook dinner,
a BBQ delight. It was a great help having
him assist me with all my music downloads
for my i-pod. He’d studied graphic
design, web design so having him as a resource
was invaluable, given that I am working
on a few online businesses.
Well, as is always true
with life, there are things that we must
endure with great patience. Turns out my
son’s music taste is not compatible
with mine- as a former musician, I like
to keep current as I can. I am a big alternative
music fan. My son, however, is into hip
hop, rap, reggae and a limited amount of
alternative.
Our TV habits are also
completely different. Magazines: While I
like to read my Coastal Living, Men’s
Health, Men’s Fitness and Details,
we both have an appetite for Maxim. While
I greatly appreciated my son’ thoughtfulness
with the surprise lunch that he brought
home this weekend, (delicious, huge sausage
sub, dry roasted peanuts and a pop) it didn’t
quite fit my recommended Mediterranean diet
requirements.
Back to the cat - by now,
I could tell Mr. Binxs was settling in quite
comfortably. Why not? I believe that in
this new environment, he was getting more
attention, not to mention regular food and
water. I am sure my son’s long hours
at work, late nights out and staying over
night at friends may have left Mr. Binxs
alone and lonely many nights. Having said
that, I am quite taken by the bond between
my son and Mr. Binx. This cat hangs on his
every word, watches his every movement and
comes instantly when my son calls him. It
is very heartwarming, indeed.
Of course, we clash over
the domination of my laptop. My son’s
computer had crashed – he was now
living with me and my brand new laptop,
so why buy a new one just yet?!
On the subject of wardrobe, it was quite
interesting; my jackets, shoes and jeans
where more than acceptable for him to “borrow”.
Well, I do have good taste for an old guy
- DKNY, Calvin Klein, Tommy Hilfiger and
Liz Claiborne. However, shirts were another
issue altogether. (I think that’s
a good thing!)
Most interestingly, was
the amount of cosmetics we both had. My
son, while still having very youthful looks,
did have crèmes with sun protection,
as he spent a considerable amount of time
outdoors these days, he took particular
care in choosing shaving crèmes and
lotions. He has sensitive skin, so specialized
shaving crèmes are a must. He also
has good quality shampoo, conditioner, face
scrubs and aftershave/fragrance. I have
to say that I have learned a lot from his
collection and realize how the new generation
of men have bucked the “stigma”
of men’s usage of cosmetics…and
that’s a good thing!
While we had very similar
toiletries and cosmetics, mine focused more
on a very different “life stage”;
read: “anti aging”. My products
focus on skin repair, wrinkle and line management
and most importantly eye repair cosmetics
which incomprehensible to my son in his
selection of products.
One of the most notable
differences was that my son was drawn to
large, multi-national brands found in high
end pharmacies and department stores while
I am interested in the new “boutique”
lines which focus solely on men’s
skin care.
I am sure over the next
few months; we will no doubt try each others
cosmetics and continue to learn from each
other.
One thing that I can definitely
predict about this experience is that I
will truly miss my son when he leaves, after
connecting with him again in such a special
way. To Mr.Binxs, I can only say that I
am grateful to have had the pleasure to
have enjoyed and bonded with such a wonderful
guest. He too, will be greatly missed.
Michael j Hollis
President and CEO
Menslooks.com

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I knew as soon as
I woke up: this was going to be one
of those days! The night before was
pretty rough on my body. Used to be,
that all it took was a quick shower,
a bit of the hair of the dog, a few
aspirins, a lot of water and I was
ready to start all over again...
In about 4 hours
I would have a lunch date with that
elusive female I had been chasing.
I have this great opportunity thanks
to the evolution of on-line dating,
so I am doing everything possible
to make myself look like my photos
and not the 10 years older that I
look this morning! Ok, let’s
see; dark circles to go along with
those puffy, blood shot eyes –
great!
I guess the flights,
air-conditioning and alcohol added
the finishing touches to my skin to
make it look this dry. Desperate times
call for desperate moves!!! Years
ago I am sure I would have snuck into
one of my date’s cosmetic bag
for something to save this face—come
on, guys, we know we’ve all
done it!!! I asked the concierge for
the nearest department store and off
I sped.
There I was, faced
with a sea of cosmetic counters, a
million choices and about 20 female
staff, not a guy in site. This should
prove interesting! “Good morning
do you have anything for black circles
and puffy eyes…uh …for
me?! Then the worst happened; I have
a trainee who promptly calls (I swear),
half the cosmetic consultants over
to assist me. Of course, the store
has just opened and here I am the
first customer - the one time I could
have done without such ‘attention’
to service. Well, I have to say, they
were most helpful in explaining all
the products they have for the eyes
and what each one does. I almost forgot
that I was at a women’s counter
buying cosmetics, until I notice this
gorgeous woman who happens to be standing
next to me, also shopping for cosmetics.
Now, the macho side kicked in: let’s
see, perhaps if I were to say “Could
you gift wrap this?” or something,
it would not too look so obvious.
But no, having killed a brain cell
or two last night, before I could
speak, our helpful trainee suggests
exfoliating my skin before applying
any lotion. “Is this the men’s
line of cosmetics?”, I ask (trying
to be clever). “No, sir, they
don’t have a men’s line
but this will be very good for your
skin and we do have many men who use
it”. I knew now, that it was
time to lick my wounds, focus on the
mission on hand, get the goods and
get out of Dodge! With a thank you
and paying more for the product than
I had on my partying the night before
(which had put me in this position),
I plodded back to the hotel.
I the privacy of
my hotel room, I laid out my new purchases
and followed the directions with careful
precision. I drank tons of water,
put my feet up and just chilled. Later
that morning, before leaving for my
big ‘date’, I started
to read the newspaper and came upon
a most enlightening article.
There, in black and
white, I find someone describing me
as a ‘metro sexual’. What
have I done to deserve this? What
have I become, overnight? Will it
be obvious to her when we meet?! Reading
on, I realized that this is a description
of guys, like me, who take great interest
in their looks, hot trends and fashion.
Well, the date went well. “You
look just like your photo”,
I am sure I heard her say!
We’ve had such
a growth in men’s cosmetics
in the last 12 months and it is evolving
daily. Specialty spas, salons, barbershops,
drugstores and department stores have
introduced men’s cosmetic lines,
hiring experienced professionals to
help in the selection process. Top
international cosmetic companies,
famous for women’s products
have recognized the need and the desire
by men for products suited specifically
to mens’ needs and skin types.
For those who prefer to shop online,
manufacturers and other sites also
offer that option with great expertise.
Times have changed;
you can look as good as you feel…
Jim Mayer
Free lance writer Miami

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MENS VOGUE
If this doesn’t indicate the enormous
shift to men’s interest in looking
good, nothing will! The first thing we noticed
is the prestigious, powerful appearance,
similar to their iconic magazine for women.
We found the advertisements to be very polished
and classy. The magazine is uncluttered,
which we found very refreshing and enjoyable
to read. We were glad to see several men’s
cosmetic lines featured and advertised in
the magazine. Most men’s magazines
seem focused on jamming in as much news,
articles, gossip, females and advertisements
in as small a space as possible.
George Clooney is most
certainly an interesting and appropriate
choice for the cover of the Men’s
Vogue launch issue. The target for the magazine
is clearly a more sophisticated, mature
reader than many men’s magazines (it
certainly appealed to this writer!). Articles
were cleverly chosen to reflect the upscale
image of the magazine. We would like to
see, however, more of a focus on articles
about health and skin care. It appears to
us that their target is the sophisticated
male boomer who has a keen interest in health
and skin care issues. Very wise, as this
is the target with the greatest desire and
means for maintaining a youthful and healthy
appearance.
Vogue, well done, we think you have set
your self apart from the competition.
Editorial Staff.
Toronto

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10.
To all you amazing and influential
women… |
To all you amazing and
influential women…
How to get your man to take care of his
skin….you have the power!
Ah yes, we all know the resistance/fear/stubbornness
faced with broaching this subject; man,
if I were to suggest to any of my female
connections they should do something about
their make up or cosmetic choices it would
be curtains for me. Fortunately, for us
men, most women are far more diligent about
taking care of their looks than we males
have ever been!
Women, for centuries have
enjoyed the pleasure associated with pampering
themselves and their skin.
So how do you get your
man to indulge himself? Despite all that
macho stuff we like to project, we men love
to be pampered. Here’s an idea –
take a trip to the cosmetics department,
or order the men’s cosmetic products
you will need for a night of pampering:
Perhaps a specially formulated shampoo for
his hair type, exfoliating scrub, masque,
shaving cream, after-shave lotion, moisturizer,
eye cream, emollient body lotion, massage
oil, and bath oil. Purchase a new razor,
if your man uses those throw away blades.
Buy some teeth whitening. Ask for help in
making your choices, you will find most
department stores and men’s websites
are very knowledgeable and helpful. You’ll
probably also find the prices to be more
reasonable than women’s cosmetics.
Book a special evening
with your man and prepare to set the stage.
Tell him you are going to pamper him all
evening: Light some candles, line up his
favorite relaxing tunes, some wine and tell
him you are going to give him a very sensual
bath. When he sees that French lingerie
you will be wearing, he will do exactly
what he’s told to do! During the bath
you will “maintain your focus”
on the mission at hand. Let him shave himself
by holding a mirror for him. Show him the
men’s products you you’ll be
using and then begin the relaxing facial,
applying the cleansers, masque, moisturizers
and creams.
Remark how great he looks. Then comes that
awesome massage with the lotions and oils.
(Trust me, he doesn’t need you to
be an expert just your touch is enough for
us men!)
After you rub any excess
oils off in whichever way you deem appropriate,
you can now take care of the finishing touches.
That sensual fragrance you bought at the
counter for him smells even better now when
you apply it.
Let him know how sexy and
relaxed he looks. Trust me, he will feel
good - very good. Any man who would turn
down that night doesn’t know what
he’s missing! Chances are, he’ll
love the results and will most likely continue
to use those products afterwards.
If you think your man’s
hair needs a bit brightening or intensifying
you might suggest that he would be even
more irresistible with a little less gray,
a little richer hair color or a few brightening
highlights in his hair. After so many years
of knowing about haircolor, you’ll
be able to explain the different ways his
color can be enhanced. In the mood he’ll
be in after his evening of indulgence, he’ll
listen!
Mission accomplished! Best
of all, in addition to introducing your
man to the benefits of pampering himself
a little, as a bonus – You’ve
enjoyed a romantic and intimate evening
together!
Robert Marshall
Free lance writer
Toronto

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The phone rang; I think
it was around 10.30 pm, I'd just finished
updating my profile one more time. Every
time I looked at it, I couldn't help thinking
something was missing. Only 10 responses
this week, hmmm… better make some adjustments.These
latest changes to my profile have got to
improve my response rate!
Hi, is this Mike?
Yes -(hmmm great voice she has)
Mike, the former astronaut, racing car driver,
musician, navy seal and jet pilot?
Ah sure, who is this?
Oh, your profile came up in my searches
and I find you so interesting!
Thank you, who is this again?
The girl of your dreams Mike. Love your
picture, is that your jet?
Had to sell it this year.
What I like about your profile Mike, is
that you seem so caring, very witty, trustworthy,
intelligent and nice.
That, I am.
What really turns me on though, is that
you are comfortable in jeans or a tuxedo
- can have fun living in a tent, or at the
Ritz. Your adventurous side is really something
- did you really paddle up the Amazon for
8 weeks by yourself?
That's me!
You look so young for 40, what is your secret
Mike?
I take good care of myself.
I see you that you like to salsa, so do
I! It's nice to find someone who also loves
to dance - you must have learned that on
some of your covert missions to South America
that you mentioned.
That was a while ago, I am afraid.
You know, Mike I really would like to meet
you, perhaps for coffee; I'd love to hear
all your stories. Mike, honesty is so important
to me and I am glad you wrote that it is
important for you too.
That's great, I am out of the country on
assignment now and will not be back for
awhile, I'll let you know when, thanks for
calling.
Let's get real here guys.
Make it simple, upbeat, and most importantly,
honest. You will have to meet eventually,
so just be yourself! A few recent photos
along with your profile are what is needed.
For you guys who don't post a picture, don't
be surprised if your success rate is much
lower. More and more people are meeting
on line; it is the place to meet women.
Read a few profiles of others to see the
different styles that people use, then make
it your own. Your on line personals service
usually provides tips, so give them a read.
A short profile will not generate as much
interest as a more detailed one. Share your
interests, your passions and most importantly
be real about who you are! Stay open - don't
restrict yourself by putting to many demands
on the type of person you want. Remember
that in the end, you want to attract someone
who is going to like you for who you are.
Happy hunting...
Menslooks editorial

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12.
FOOD AND WINE — Making You Look Good |
Imagine yourself…You - the confident
and comfortable entertainer both at home
and in restaurants. Talking intelligently
about food and cooking, demonstrating your
keen sense and appreciation of wines helps
you to exude the confidence everyone loves
to be around.
How impressive
would it feel to be able to choose a good
wine at a restaurant without hesitation
(or intimidation)? Cooking a meal for family,
friends or that hot date? Well, we have
the perfect resource for you. Food411 offers
great shopping, recipe and ingredient tips.
And for you guys who can’t boil an
egg, or forget your lady was coming over
for dinner, Food411 provides you with terrific
last minute ideas. Take a look through their
site. Knowing your food is powerful and
this is one great resource.
When it comes
to wine appreciation and knowledge, there
is no better resource to help you with your
“education” than Wine Spectator.
The world’s greatest experts can help
you select the perfect wine at the right
price for any occasion. Impress your guests
as you coolly select the most appropriate
wine for the meal. Wine Spectator has endless
resources for the beginner (“help
me to avoid embarrassment”) or the
consummate oenophile.
Improving
your knowledge of wine and food you will
give you a new confidence and appreciation
of the finer things in life. We cannot promise
that you will get more women, but sure will
impress the ones you are with!!!
Food411.com
is the ultimate food resource for everything
on the Web related to online food shopping
opportunities; gourmet foods, ingredients,
recipes, cooking, and dining, food blogs,
unique gift ideas, meals delivered--each
and every listing has been carefully reviewed
and hand-selected. An invaluable resource,
whether you're looking for specialty food
ingredients, unusual kitchen tools, a memorable
food gift, and meal ideas.
Visit their
site at www.
food411.com.
Visit their site at www.winespectator.com.

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13.
Toro: Canada's Magazine for Men |
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While men in the United States and England
have had upscale magazines such as GQ and
Esquire published in their countries for
years, Canadian men have never had a magazine
to call their own. In April 2003, Toro set
out to change that. Combining the intelligence
of the best American men's magazines with
the wit and irreverence of Britain's "lad"
magazines, Toro charged into the Canadian
marketplace, garnering an impressive number
of accolades for its unique vision and style.
Presenting a compelling
range of topics, including sports, entertainment,
health, fashion, food, travel, grooming,
gear, and, of course, women, Toro quickly
established itself as the ultimate destination
for the discerning Canadian male.
After just two issues,
Toro received both platinum and gold Folio
Awards in New York City for its highly original
design. Toro also improved upon the four
National Magazine Awards it won in 2004
with six awards in June 2005, including
gold for investigative journalism and fashion
photography, a category the magazine has
dominated since its launch. Now in its third
year, Toro continues to offer an enriching
experience to sophisticated males across
the country.
Visit their site at www.toromagazine.ca

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14.
Thoughts To Help You Lose Weight |
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Everyone knows that the benefits to being
fit are numerous; now, sure, we'd all love
to have that perfect washboard six pack,
but you don't need that to be fit to look
good. Eating a healthy diet and regular
work outs will make you feel so much better.
Never underestimate the power of endorphins!
Having trouble losing weight? Peter Liu
examines the problems we face when trying
to shed unwanted pounds and gives you tips
on how to lose weight successfully.
Weight loss seems to be everyone’s
favourite and least favourite topic. We
are inundated with reports on the obesity
epidemic plaguing North America, but the
scales aren’t changing. The reason?
It takes a lot more than talk to get rid
of excess weight. And it’s not easy!
We’ve all got a lot on our plates
– literally. Our hectic lifestyles
aside, there is a lot of unhealthy food
out there and portion size is getting out
of control.
Good news though – it’s not
hopeless. Many people are becoming more
health-conscious and want to make a serious
effort to eat right and exercise. However,
this doesn’t mean that weight loss
is easy and many people end up frustrated.
So what can you do? Let me give you a few
ways to lose weight without losing your
mind.
Get Your Mind in Shape
We’ve all heard of the battle of
the bulge but that’s nothing compared
to the wars you can have with your mind.
If your mindset isn’t in the right
place, then you might as well stop right
now.
You know you have to improve your overall
health with the proper foods and exercises,
but if you let little problems get you down
you’ll never be able to keep the weight
off. If you’re looking for progress,
remember that it’s a process that
takes some time – weight loss doesn’t
occur overnight. Cravings for sweets can
be killer, and if you find yourself reaching
for the Krispy Kremes, you’re just
proving to yourself that you are willing
to fail.
A positive attitude is the key here; learn
to love your body, even the flabby parts.
Be Flexible
To make your body more flexible and fit,
you’re going to need a flexible routine
as well! Incorporating healthy choices into
your lifestyle may require changing your
schedule, your habits, and your life.
People have set routines that they adhere
to and it’s hard to change that. However,
to lose weight properly requires a serious
commitment to your goals. That means you’ll
have to change your routine and follow the
new one just as stringently! Change your
eating habits and your daily schedule. Set
aside time to make food, buy healthy groceries,
and exercise several times a week.
No More Excuses!
Do you use your busy life as an excuse
to avoid exercising? You’re late for
something and you haven’t eaten yet,
so you grab something greasy and fattening
to tide you over?
Getting lazy and using excuses will never
help you lose weight, because it’s
clear that you haven’t made a real
commitment. People are always looking to
lose weight as fast as possible, but I’m
sorry to tell you, there is no magical secret.
If there were, we’d all be at our
ideal weights, right? Buckle in and get
ready for a long process that you will actually
benefit from. Don’t use the excuse
that you don’t have time. Make the
time.
If you’re sitting for most of the
day, remember that weight gain occurs when
you eat more calories than you use. Try
to exercise whenever you have time –
just don’t let people catch you doing
Tai-Bo in the office! Fit in some time for
working out and you’ll be fitting
into those skinny jeans in no time.
Be Patient
As I stated above, there is no healthy
method for rapid weight loss. Losing weight
and keeping it off is a slow and gradual
process. Many people expect immediate changes,
and when they don’t get them, they
give up. It’s best to aim for small
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